Those who constantly follow AGACAD activities have already noticed that the company, founded as far back as 1991, changed its entire visual identity at the end of the 2014 year.
Why did the company decide to change?
AGA CAD was founded over two decades ago. Almost ten years ago it started Autodesk software extension developing. Over the past few years, the company has significantly increased its products’ supply for designers working in AEC fields. Gradually the company is ripe for changes.
At the beginning of 2014 the company's management was fully determined on the company’s brand alterations. There was a search for the most acceptable AGACAD branding, brand positioning questions have also been solved.
The changes affected not only the company's brand, but also part of the product names, customer support, licensing methods and more. Visual alterations are like a crown of all changes.
It took us almost whole 2014 year to crystallize – what are we and what our purpose is. It was very important for us: who are the end-users, how they live, what is important for them, how we can benefit them, what are our customer’s expectations. We also wanted to clear out how we are different, what vision we strive to follow and on what values AGACAD activities are based.
What’s new in AGACAD branding?